How should I launch my app?

Find out more about best practices for launching and releasing a new product to market

When it comes to finally publishing your app and getting your first users, you want to make sure all your ducks are in a row.

In order to launch to a large customer base (thousands, tens of thousands, even hundreds of thousands of users), you should stagger the releases: test your product thoroughly yourself of course, but then test it again with a small pool of users. Stress test your app, build automated tests, and ramp up to a larger final release. 

Pick a good day to release your app and drum up user excitement. Let your designated user pool(s) know that you'll be launching, and make sure they have everything they need.